Spain

El Mundo confirms its digital leadership

Jara Bravo- El Mundo has been reaffirmed how the online newspaper leader between the digital Spanish media. As the data of comScore, the past 2013, 7.200.000 users consulted Elmundo.com, situating it to the head-board of the digital newspapers. The following in the list are elpaís.com with 6.729.000 users and abc.es with 4.771.000, which in spite of continuing to the shadow of El Mundo, has achieved his record in users and an increase of its readers.

The newspaper has explained that the key of his success bases in its forms to do journalism, with articles and analyses of actuality and exclusive news, that have reinforced the confidence of the readers in the newspaper. Also the type of research used by the media to elaborate its informations is one of the elements that have helped El Mundo to continue being the leader.

This leadership becomes more importance if we think that it has produced after the system of payment that the newspaper established the past November, following the model of The New York Times. With this system the reader has to pay from the 25 news read by the month. Many people sent critical to the newspaper to apply this model. They affirmed it was an error and that would make the media lose audience. But it seems to be that the readers have kept his fidelity to the digital newspaper.

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