The extra

Only digital media will avoid the fall of advertising investment

Laura Aznar- As Europa Press has published, media executives from Zenith Vigía have slightly worsened its forecasts on advertising investment. In November 2013, they carried out a study in that subject and they concluded that in 2014, the amount of money for advertising would be 1% lower, but now, they say that it will fall 1,7%: it means 0,7% more than they had anticipated two months ago. However, after five years of significant losses, the executives believe that this small variation , which is the least decline in investment in the last three years , ” is a good news for the sector .”

The only exception is the digital media. For 2014, experts expect a growth of  investment just in this type of media. For the rest, the forecast is that advertising investment will fall 1.9% on public television, 3.1% in private TV, 10% in printed newspapers,  9.7% in magazines, 13.6 % in supplements, 4.5 % in radio and 7.2% in the cinema.


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