Jara Bravo- Jim Ledbetter abandons his charge as a publisher of opinion in Reuters to take over of digital and printed edition of the magazine Adweek, property of the company Inc. Media. Although the news agency begun to fired employees, the journalist was not in danger because he was an essential piece of the entity. Despite this, he did not want to continue.
The immediate reason that brought to Ledbetter to resign to his work was the cancellation “Reuters Next, a project of portal of news for the users of the world
”, since he would have directed this media. Another decisive element that speeded his abandonment was the possibility to work in Adweek with Eric Schurenberg, the publisher of Inc. Media.
The changes that Jim Ledbetter want to a
pply to the magazine are expand their public, treat subjects more general and no only technology and economy, increase the material of opinion and be the on-line portal leader.