Laura Anglès.- With a total of 100 million active users, Instagram is growing to be one of the most used apps next to titans such as Twitter or Facebook. This is the main reason why some digital media, for instance BBC or The Guardian, created last month their own account, where, through imatges and short videos, they attempt to spread and share news.
“Instafax”, the BBC Instagram
BBC decided to name this new project “Instafax”. Via fifteen seconds long videos; they intend to compress current events. Videos which can be found vary from what they call “headline packages”, a brief set of clips with remarkable facts, to an entire video focused in a featured story.
Bellow, an exemple of a headline video:
Social media editor of the BBC, Chris Hamilton, highlights as benefits of this type of media its considerable social element, its speed, the video’s extension and the mobility. It comes around to be “a relatively new platform in a new space to try out new things”, according to Hamilton.
In front of possible critiques, Hamilton keeps a step ahead “We’re not trying to make a big song and dance about it but we’ve put it out there and we’re going to see what people think of it and tinker with it if necessary.”
“we’ve put it out there and we’re going to see what people think of it and tinker with it if necessary”, Chris Hamilton
The Guardian’s Instagram
The Guardian has also been groping for ways of using Instagram. However, they have come across a different approach than the one used by BBC. Instagram has served the firm as a platform to add colour, kind of a “journalist’s note pad”.
In this sense, The Guardian’s account collects the journalist’s adventures as they travel along the States in search of news. In another way, it is the written “behind the cameras”. Furthermore, through the #GuardianCam hashtag, the company looks forward to gather any proposals made by their readers. “Even if there’s not a huge amount of traffic generated back to that Instagram page from the story, I think it’s a really, hugely important signal to the readers that you are on these other platforms and letting them know you are there”, stated Katie Rogers, The Guardian’s media social communication editor.
“it’s a really, hugely important signal to the readers that you are on these other platforms and letting them know you are there”, Katie Rogers
Translated by Clàudia Arqués