Carolina Añaños.- The British journal The Guardian has been classified as one of the outstanding newspapers in the world regarding its design, in this year’s edition of Society for News Design contest. Other selected gazettes have been the Swedish Dagens Nyheter, German Die Zeit and Die Welt am Sonntag and Torontian The Grid.
“It [all] comes down to simplicity”, affirms Peter Nguyen, responsible for the design of the U-T San Diego and one of the contest’s judges. “We wanted to reward things that were modern in their approach, but that doesn’t necessarily mean overtly modern, it could be a more classic look” that “still feels modern because the design is timeless.”
In The Guardian’s case, the coherence and clarity of its navigation system have been evaluated. The attractiveness created by the use of photographs, the wide color palette and the general pages’ architecture has also had an important role.
Translated by Clàudia Arqués