Irina Barnés.- After the BBC channel became this week the communication means to share more information through Twitter, Mark Frankel, BBC’s digital content editor has given, exclusively for Journalism.co.uk, four basic recommendations for journalistic coverage of events through said social network.
The first recommendation is the use of a simple language. 140 characters is not an extension that permits the use of long and complicated phrases and, precisely, for being last minute’s news, being brief and clear is the key. The second advice encourages using all the characters at our disposal. Short Tweets do not guarantee a good display of the facts, and, therefore, part of the information is lost.
Regarding the third recommendation, Frankel proposes using diverse visual elements like images or videos. However, it has to be taken into account the image’s size, as its appearance on mobile devices or social networks depends on this. The intention is not to separate context from image.
The last recommendation refers to the news’ nature. Strong news must be followed, those from which other news may arise. Frankel states that one does not have to be afraid of sending more than a tweet on a same topic, as long as it is interesting enough for your readers.